Saturday, February 11, 2006

Popular Opinion Poll

Question of the day: knowing nothing else about the place, would a brewpub named The Bung Hole attract your patronage?

The term, which was redefined by Beavis & Butthead, actually originates from brewing. Specifically, from the traditional English method of brewing and its current resurgance due to the influence of groups such as CAMRA (CAMpaign for Real Ale; those goofy Brits). Before pressurized CO2 was industrially forced into beer to produce carbonation, brewers would allow the yeast to naturally carbonate their beers in kegs called casks. Today, beer that is carbonated by such a method is called cask-conditioned. The process of producing it is this:

-Fermented beer, with yeast still in it, is poured into the cask via a hole in its side. The name of the hole is THE BUNG HOLE.
-Typically, actively-fermenting beer is added to the keg to provide a source of sugar for the yeast.
-The cask is sealed by hammering a wooden stopper, called the bung, into the bung hole.
-The yeast ferment the sugar, creating pressurized CO2 gas that gets forced into solution because the cask is sealed and the gas has nowhere else to go. Voila, carbonation!

I'm thinking about using it as the name of my future brewery. Rachel is skeptical but I love it, so we're testing the waters.

Another name I've been tossing around is Curly Head Brewing Co. Rachel's last name means "curly head" in German, and the idea popped into my head around the time that she decided to take my last name. The only issue with Curly Head is that, while I think it's a cool tribute to Rachel's family, it wouldn't mean anything to anyone else initially. If we decide to name the pub something else, the parent company could always be Curly Head.

So how about it?

4 comments:

Anonymous said...

Much as the name makes sense based on the brewing process, I think that pop culture may have ruined it for you. In my opinion, I just don't know that you can overcome Beavis & Butthead in this case. Thanks for the description of the process, though...very interesting (and for some reason, I've always liked the word "cask").

Joe Walts said...

The Beavis & Butthead reference is what I really like about it. It's just lowbrow enough to make people like me think "huhuh, that's funny" but relevant to brewing at the same time :).

Anonymous said...

I must say, as gross as the name sounds, it might actually attract a lot of people. They will be so shocked that there is a bar with that name, that they'll have to come. I think it's kind of awesome.

Anonymous said...

it's a name that would make me want to go just to see what it's all about (and sell a lot of tshirts to the crowd who wear tshirts from schools with names like "the fighting cocks" or "banana slugs").
but it might make uptight people uncomfortable (some folks will never stick around long enough to hear the etymology of the name).